The 45 Philosophy
Decoupling profit from performance
In the high-stakes world of sport, revenue is often held hostage by the scoreboard. It follows a volatile curve: spikes during winning streaks, and deep troughs during rebuilding phases.
You cannot build a resilient organisation on short-term variance.
45 Advisory is named after the optimal trajectory for sustainable success: the 45 degree line.
It represents consistent, upward commercial growth that is decoupled from on-field volatility.
Our mission is simple, to translate the boardroom vision into operational strategy to ensure your bottom line trends upward, regardless of the weekends result.
Emily Cheyne | Principal 45 advisory
Emily is a Senior Commercial and Operations Executive with a career defined by driving sustainable growth in high-pressure professional sporting environments.
With extensive experience in senior leadership roles in sport, Emily understands the unique friction between the Boardroom and the frontline, and builds the engines required to connect them.
Her expertise lies in the "ruthless implementation" of business transformation: restructuring commercial assets for maximum yield, implementing data-led revenue models, and deploying operational technologies to reduce administrative drag.
At 45 Advisory, Emily applies a philosophy of sustainable growth, helping organisations decouple their financial health from on-field variance to build a consistent, upward trajectory.
Core Focus Areas:
- Commercial Strategy: Yield management, partnership structuring, and asset monetisation.
- Operational Efficiency: Workflow automation, cost-base optimization, and resource planning.
- Strategic Execution: Turning long-term strategic plans into immediate 90-day execution roadmaps.
Emily holds an MBA from Melbourne Business School and maintains a broad network across the Australian sports and corporate landscape.
